Here's an example of a medical society making the most of a patient outreach effort. The Chicago Dermatological Society will sponsor a free skin cancer screening at North Avenue Beach in Chicago on Saturday, July 13, 2002 from 12:00 noon to 4:00 p.m. (Raindate: July 14, 2002) The Chicago Dermatological Society is committed to raising public awareness of this disease by providing free skin cancer screening, sunscreen samples and education at the place where it is most needed--the beach. ...

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