In the fight against attrition, the problem of guests booking ROCH (rooms outside the contracted hotel) — and not ROB (rooms outside the block) — represents the biggest threat to meeting planners. But there are ways to keep the beast at bay, explained Rick Binford, CMP, national director of corporate sales at Conferon, and guest speaker at last week’s meeting of the New England chapter of Meeting Professionals International. Of the "fearsome twosome," ROCH contributes more to attrition than ...

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