When asked how many events (including incentive trips, galas, product launches, marketing events, recognition dinners, company picnics, etc.) their organizations stage annually, 39 percent responded with six to 19-a healthy number. The second-highest percentage, 28 percent, plan between one and five a year. Almost 18 percent plan between 20 and 49 events annually.
A surprising 24 percent of respondents said they would stage more events next year than this year, while 68 percent said the number would remain the same. When asked if their company's spending on corporate special events this year increased, decreased, or stayed constant with last year’s levels, 28 percent said it had remained the same. But the majority (32 percent) said it had increased, in most cases from one to five percent more.
A total of 1,235 Special Events subscribers categorized as "in-house event planner" participated in the survey, which had a response rate of 14.1 percent.