With attendance at many shows down from last year, organizers are doing all they can to attract high-powered clientele—and new blood as well. Frost Miller Group and Jacobs Jenner & Kent, two Maryland-based marketing companies, recently surveyed 150 major U.S. tradeshow organizers and found that enticing first-timers was their greatest challenge. That was closely followed by attracting more high-powered decision-makers. Nancy Petitti, show director, Hall-Erickson, a major trade show ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.