At the Professional Convention Management Association’s annual meeting this week in Toronto, a new online tool to measure meeting performance was introduced, with PCMA members getting exclusive access through September 2007. The tool, MeetingMetrics, allows users to conduct pre- and post-event surveys online, with the goal of determining attitudes, perceptions, and knowledge of attendees. Developed by New York-based GuideStar Research, MeetingMetrics is the first online tool for measuring ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock thePrinter-friendly, you'll also gain access to exclusive premium content.

Already registered? here.