Your company's events get the word out to your users, developers, and employees. Are you working the press, too? You may work with a public relations person, or may even be the public relations person. (Isn't "multitasking" a great euphemism?) Either way, your marketing efforts are not complete until you leverage your meetings to get to the media. But how? Shelley Miller, public relations manager with Intergraph Corp., a computer hardware and software company in Huntsville, Ala., offers one ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.