When you first meet a reporter, find out as much as you can about what his/her needs are. Some like news releases, some don't. Many reporters don't mind your buying them coffee, others do. 1. One of the first questions you should ask a reporter is, "What is your deadline?" Always be sensitive to reporters' deadlines. 2. Look at each contact with the media as an opportunity, whether it is a positive or negative story. 3. Release information to the media quickly and accurately. If you don't ...

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