By using webcasting services from Yahoo!Broadcast rather than paying travel, lodging, and logistics costs, Kathy Sulgit, manager of seminar programs for Cisco Systems in San Jose, Calif., has reduced seminar costs for launching new products by 80 percent while broadening the seminars' reach and increasing customer satisfaction. Chris Reed, vice president of corporate strategy for Centra Software, a Lexington, Mass.-based maker of e-learning tools, says that his company's first “Blended ...

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