How important are meetings to an association’s bottom line? According to research conducted by the Professional Conference Management Association in conjunction with the University of South Carolina Hotel School and outlined at a PCMA audioconference held October 5, about one quarter of respondents said that meetings revenue constituted less than 20 percent of their total income; a third said 20 to 40 percent; and the balance said 40 percent or more, with many coming in at 50 percent or ...

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