While the 2005 Association CEO Survey, released earlier this month by the Professional Convention Management Association, found that 96.7 percent of the CEOs surveyed ranked meetings and events as important or very important to their mission and bottom line, only 67.8 percent said strategic planning was an important or very important skill for their meeting planners to have. For planners who are looking to become players at the strategic level in their organizations, this is an important ...

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