Conferon, a Twinsburg, Ohio-based independent meeting planning firm, and seeUthere, an event automation services company in Santa Clara, Calif., have formed an alliance that should bring e-benefits to Conferon's association clients.

Select Conferon association clients will be able to use seeUthere's event automation technology through seeUthere Professional. Services now available through the partnership include event marketing campaign management tools, online registration services, housing and travel management, attendee profiling, surveys, budgeting and task management, and reports, analysis, and data consolidation. Conferon will operate the seeUthere technology under an as-yet undetermined private-label name.

"We selected seeUthere because we wanted to offer our clients the best event automation technology on the market," said David Lutz, COO of Conferon.

"We benchmarked seeUthere against some of the other ASP solutions and believe that we are partnering with the best technology available today."