The Healthcare Marketing and Communications Council, Inc. (HMCCI) is offering a series of introductory courses on pharmaceutical marketing communications. The Account Service Development Program (Training Camp For Account People) will be offered in three modules: Account Service Operations, for entry-level account service personnel; Understanding Pharmaceutical Customers, for senior account managers new to the pharmaceutical industry; and Transforming Marketing Strategy Into Marketing Action, for senior account managers with experience in the pharmaceutical industry.

The courses will be held October 18, November 1, and November 15, respectively. All courses will be held at the Millenium Broadway Hotel in New York City.

The courses are recommended for executives new to pharmaceuticals or new to marketing communications. For CME providers, they offer a window into how the other half lives. To learn more, visit the HMCCI website.