According to the 2004 P&L Forecast recently published by the Hospitality Research Group of PKF Consulting, hotels in the United States. will see profitability increase an average of 5.6 percent this year, after three years of decline. The projected 2.4 percent rise in average daily room rate (ADR), along with a predicted 1.9 percent occupancy growth, will be what drives most of the profit increases, according to a press release. The main beneficiaries of this turnaround will be full-service hotels, which are forecast to have 8.2 percent increases in profits, compared to 4.9 percent for limited-service hotels. This is because hotels profit more when revenue per available room is driven by average daily room rate: Full-service hotels’ revPAR is forecast to grow 5 percent, with a 2 percent ADR increase; limited-service revPAR is predicted to increase 4.6 percent, but ADR is only forecast to grow 0.8 percent. For more information, go to