Applying technology to the new challenges that drug firms face to comply with the Pharmaceutical Research and Manufacturers of America Code on Interaction with Healthcare Professionals, McGettigan Partners (www.mcgettigan.com) has launched the Physician Services Program. It allows corporate execs to manage the logistics of dinner meetings, grand rounds, honorarium and expense reimbursement, and speaker acquisition and communications. Using a centralized, Web-based system, the ...

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