With all the noise and competition on a healthcare trade show floor, it’s tough to grab physicians’ attention. But Showtime Enterprises, a marketing company with offices in Boston, Las Vegas, Philadelphia, and San Francisco, has found that giving docs 3-D goggles and immersing them in a virtual reality experience is effective. “The experience educates a physician about the disease state and how the drug interacts with the patient. We’re also able to give them a three- to four-minute ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.