Shortly after Merck & Co. launched its new website for physicians, merckmedicus.com, the company hired Harris Interactive, a market research firm, to measure how well the site was going over with its target audience. The survey polled 101 physicians across specialties to assess what attributes of a medical Internet site the physician respondents considered most important, how the physicians felt medical Web sites they have visited in the past fared on those key attributes and how ...

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