Pharmaceutical meetings and events continue to grow as integral elements in overall promotion of prescription drugs. According to Scott-Levin's Physician Meeting & Event Audit, a survey of more than 3,400 doctors, pharmaceutical companies spent $1.9 billion on events for physicians in 2000, 14 percent more than in 1999. By comparison, the industry spent the same amount on direct-to-consumer ads for prescription products between January and September 2000, reports Scott-Levin's ...

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