StarCite continues to build on its platform of e-products and services for the meeting industry with the purchase of Cardinal Communication’s RegWeb, an online attendee registration system. While StarCite end users will not be immediately affected—the RegWeb product has been available through StarCite since late 2000—the acquisition brings StarCite 11 new employees, including Cardinal’s co-founder, Rod Marymor, who will become senior vice president.

For Cardinal, this is the second major sale in 2002. In March, the company sold the Meetings Industry Mall (www.mim.com) and its popular meeting industry MIMlist listserv to VNU. Cardinal will continue to develop new products for the meeting and association markets, and Marymor will remain involved with Cardinal in addition to his StarCite role.

Another consequence of the RegWeb purchase: Cardinal’s Berkeley, Calif., office will be the new West Coast office for StarCite. Key RegWeb creator Katherine Dunmire has been named vice president of West Coast operations and customer service, and RegWeb sales executive Dan Marks becomes vice president of technical product sales.

The StarCite platform encompasses a range of attendee management and procurement e-tools, including online RFPs, housing management, registration, travel booking in accordance with individual corporate policy, and custom e-mail messaging to registrants. Company services also include brokering of canceled meeting space and online meeting space "auctions."