The travel business rebound will be slow, according to a Travel Business Roundtable survey conducted by Penn, Schoen, Berland and Associates and Burson-Marsteller on October 2 and 3. The survey has a sample size of 800 respondents (margin-of-error +/- 3.5percent). The sample was broken in two: 400 respondents fit the profile of business travelers, 400 fit the profile of leisure travelers. The survey will be updated regularly to track the changing traveler attitudes in the aftermath of the terrorist attacks.
- 30 percent who have changed travel habits say it will take from six months to one year to get back to levels prior to 9/11.
- Recent actions taken by the government and airlines to increase safety have failed to convince all travelers.
- 37 percent of those surveyed say it is the same or less safe to fly now.
- Increased consumer measures will still not get some consumers traveling again. 64 percent of the survey’s business travelers who say they are traveling less than before 9/11 said it would not cause them to restore travel plans.
- Most travelers do not plan to avoid New York City or Washington, D.C.
- 71 percent of those now traveling said they would not avoid these cities. Travelers expect another attack.
- 79 percent of travelers think another terrorist attack is "likely" in the foreseeable future. The government and travel and tourism industry share responsibility to restore consumer confidence.
- 46 percent indicated the government, while 42 percent cited the transportation and travel industries. The travel industry’s response to the September 11 attacks receives high marks from consumers.
- 76 percent indicated that the travel industry’s response to restore the confidence of the traveling public as "better than expected."