“There’s a fundamental problem with speaker evaluation sheets,” says Jeffrey De Cagna, chief strategist/founder of Principled Innovation LLC, and co-author of We Have Always Done It That Way: 101 Things About Associations We Must Change. “They assume you can judge every speaker on the same set of metrics. That’s a fallacy.” For example, he says, take a speaker presenting on a Web-based topic who uses the Web to demonstrate ideas, rather than giving a paper handout. Should that speaker be ...

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