If you've ever wondered what attendees really think of your event, read this Q&A with Michael Roney and Michael Utvich, authors of the Guerrilla Guide to High-Tech Trade Shows.They write a monthly column on high-tech conventions and conferences for Upside magazine, www.upside.com. For more insights into how to "save time, money, and sanity at computer trade events," visit http://guerrilla-guide.com. TM: You've said the subtext of your book is a reaction to Comdex. What's the problem ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock thePrinter-friendly, you'll also gain access to exclusive premium content.

Already registered? here.