For 21 years, the Society of Incentive and Travel Executives' Crystal Awards competition has elicited entries from around the world, documenting the industry's most innovative and successful motivational programs. Recently, Compaq Computer NZ Ltd., working with its incentive house The Extra Mile Co. Ltd., Ellerslie, New Zealand, won first place in the category “Creative Use of an Incentive Program to Solve a Marketing Problem.” The problem for Compaq was market share. The company needed an ...

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