The Cornell University Center for Hospitality Research has come up with a technique for hoteliers who want more customer feedback than they get from the usual comment cards. The idea, called photo elicitation, is to give guests a camera and ask them to take pictures of whatever causes them to have the experience they have, both positive and negative. In a pilot study, faculty members of the School of Hotel Administration Madeleine Pullman, PhD, and Stephani Robson gave one-time use cameras ...

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