For your attendees, the next best thing to being at your incentive conference is looking at their conference photos. Even better is sharing those photos with friends and family. Book to take photos at your next program and qualifiers won’t have to wait until they get home, or even until the end of the conference, to start sharing their favorite shots. “Events are about creating stories,” says Sam Stanton, who founded in Dallas in 2001. The stories happen in the ...

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