PRA Destination Management Inc. continues to expand, opening its first San Francisco franchise in December. PRA San Francisco is the company's 16th franchise office in the United States. It will be owned and operated by Ferris Suer and Liz Watson, who were previously the owner and general manager, respectively, of The San Francisco Co. Among other clients, Suer and Watson handled destination management services for the NBA All-Star Weekend in 2004 and will again this year with their new PRA affiliation.