SITE CANCELS JUNE UNIVERSITY Members of the Society of Incentive Travel Executives were surprised to learn this week that the association has decided not to move forward with its annual SITE University, which had been planned for June in Punta Cana, Dominican Republic.
The decision had been brewing since the fall, when the association's management firm, Smith, Bucklin & Associates, Chicago, began a strategic evaluation of all of SITE's services and meetings.
"We stepped back and looked at member assessments and found that 59 percent of our members couldn't even differentiate between our International Conference (held in December) and our University," said spokesperson Joe Carbonara. "We also found that only 39 percent of our members had attended one University in the past three years. Those two figures raised a red flag for us, along with the fact that attendance at University has been declining for the past three years." The meeting was also "not even close to breaking even," he adds.
Plans are to replace the single event with three standalone "education days," the locations and dates of which are still being determined.
Carbonara was quick to point out that the decision had nothing to do with the possibility of war, or the choice of destination.
SITE's International Conference will take place as scheduled from December 3 to 7 in Reykjavik, Iceland.