You might call Shawna Suckow, CMP, an accidental association executive. She launched a LinkedIn group in October 2008 as a place for her senior meeting planning friends to network, and in a moment of inspiration, gave it a catchy acronym—SPIN (Senior Planners Industry Network)—and laid down a couple of key ground rules: The group would be exclusively for planners with at least 10 years of full-time planning experience, and membership would not be open to suppliers. The formula has been an ...

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