In a previous corporate life, Sue Lawrence-Longo “failed miserably” in attempting to put together a virtual meeting. But that was then, and this is now. Her current employer, Stratus Technologies, Maynard, Mass., had always held in-person user conferences. But Lawrence-Longo, vice president, global marketing, was looking for a way to reach new prospects. “Given the 2.0 technology, and the fact that we had participated as a sponsor in some virtual events,” she says, “I thought it was ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.