A research report on meetings, incentives, conventions, and exhibitions, written by industry analyst Rob Davidson and launched at the EIBTM European trade show this year, found that global geopolitics, the economy, demographic trends, and lifestyle changes are changing the face of the MICE industry. Among the study’s findings: -Family-friendly events will continue to be in high demand. The study quotes a recent report from the Travel Industry Association of America, which found a 55 percent ...

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