When Marc Prensky worked at Banker's Trust on Wall Street, he learned that the sharp, young corporate executives he trained weren't only graduates of Harvard and NYU, but also of Nintendo and MTV U.
"In corporate training, you have lots of content, but little engagement; with video games, you have lots of engagement, but little content," Prensky says. "Young people today have short attention spans for traditional classroom training--it bores them to tears." Prensky attacked the problem by combining video-game formats and corporate training curricula, a strategy that worked so well at Banker's Trust that he founded his own company, Games2Train.
Need a way to train engineers on new CAD-CAM software? Games2Train will create one, as it did for Think3, a Silicon Valley company for which Prensky designed "The Monkey Wrench Conspiracy." The mission of the game was to save a space station--and the universe--by applying CAD-CAM software knowledge.
It worked, says Kara Kerker, Think3's vice president of marketing, and "people completely loved it."
The customized software can cost anywhere from $10,000 to several hundred thousand dollars. For more information, log on to the company's Web site: www.games2train.