McGettigan Partners, a Philadelphia-based conference planning company, has created a 15-page guide to successful user group conferences. Since nothing is really ever free, the booklet is also a vehicle for McGettigan to promote itself, but, wisely, that part is minimal, and event planners--especially those new to the territory--will find a lot of good advice on designing and implementing these critical customer events. In fact, just the booklet's list of questions to consider when brainstorming strategies is worth the few minutes it would take to go on the Web and request one.
Order The #1 High-Tech Marketing Tool: Designing a User Conference to Build Market Share at www.mcgettigan.com/freereport4, call (800) 334-8217, or e-mail info@mcgettigan.com.