If you watch TV, you've probably seen one of the pervasive IBM commercials exhorting us to "Work the Web." It's a great concept, but of course, the toughest part about working the Web is figuring out what exactly you want to work. Fortunately, the meetings business provides an ample supply of potential targets. I had the opportunity recently to witness a truly useful application of Web technology in action on one of these targets. The Innovation The North American Association of Food ...

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