A powerful new calculator tool launched last week helps destination marketing organizations, or convention and visitor bureaus, prove the value of meetings and conventions to their local economies. And it can reap benefits for meeting managers, too. Destination Marketing Association International rolled out its new Event Impact Calculator, which instead of relying on national spending averages for meetings, allows cities to measure the economic impact by local standards. Since DMAI first ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock thePrinter-friendly, you'll also gain access to exclusive premium content.

Already registered? here.