A new program that measures the return on investment for meetings and events is based on a performance management system designed for athletes. Called SCORE, the performance management system was created by John Clendenin, CEO of IC Logistics. Clendenin recently teamed up with Chicago-based Michele & Co. CEO Michele Wierzgac, CMM, to adapt the SCORE system to the meeting industry. Wierzgac and Clendenin also offer meeting and event professionals a presentation on the new version of ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.