George P. Johnson

Auburn Hills, Mich.
(248) 475-2500


LEADERSHIP: Bob Vallee, chairman/CEO, Project: WorldWide, and CEO of GPJ; Jeff Rutchik, executive vice president, GPJ Client Services Worldwide

AT A GLANCE: In September 2010, George P. Johnson’s CEO, Bob Vallee, founded Project: WorldWide, a network of wholly and partially owned specialized marketing companies, of which GPJ is one. GPJ’s sister companies now include Partners + Napier, G7, Raumtechnik, JUXT Interactive, and Spinifex. Recently the company launched LEAP, a social media service that allows marketers to create and monitor social media campaigns around their meetings and events, as well as GPJ Connect, a Web-based lead-capture application.

  • Corporate meetings in 2010: 500

  • Incentive travel programs in 2010: NA

  • Meeting and incentive travel programs held outside the U.S.: 60%

  • Room nights booked for meetings and incentives: 142,335

  • % of revenue from planning and executing meetings and incentives: 25%

  • Full-time employees: 897

  • Top customer markets: automotive, pharmaceutical