Among the highlights of the third annual Pharmaceutical Meeting Planners Forum in March at the Pennsylvania Convention Center in Philadelphia will be a thought-leaders panel discussion. Carol Krugman, CMP, CMM, will be front and center in the conversation, co-moderating with colleague David Rich, vice president strategic marketing worldwide, The George P. Johnson Co.
Krugman and Rich promise an engaging session looking at the strategic role of pharmaceutical meeting planners, new research from Meeting Professionals International, and how trends in event marketing can enhance the value of programs. The conference is co-sponsored by CMI's sister magazine Medical Meetings.