In 1981, armed with a loan from the U.S. Small Business Administration and a little office equipped with a folding table, a chair, and a telephone, Patti Roscoe launched the destination management company that would set a benchmark for the industry. “A competitor told one of my clients that I wouldn't last six months,” she recently told the audience at the 25th anniversary celebration of her company, PRA Destination Management, held in San Diego. Instead, “We were constantly asked why we ...

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