In 1981, armed with a loan from the U.S. Small Business Administration and a little office equipped with a folding table, a chair, and a telephone, Patti Roscoe launched the destination management company that would set a benchmark for the industry. “A competitor told one of my clients that I wouldn't last six months,” she recently told the audience at the 25th anniversary celebration of her company, PRA Destination Management, held in San Diego.

Instead, “We were constantly asked why we weren't in one city or another across the country.” Today, PRA comprises 18 franchises along with marketing alliances in Mexico, Central America, and Europe, and plans to expand into Canada.

During the anniversary event, PRA franchise organization president Laura Rednour traced the growth of PRA from its modest beginnings to its prominence today. “The last 25 years have been marked with accomplishments, transformations, and impacts, all a direct result of Patti's influence and leadership. We all feel gratitude for her vision and hard work over the last 25 years to bring us to this level of success.”

“I love our industry,” Roscoe said. “I love walking into a spectacular venue my company helped to create and then watching the faces of our clients when they walk in, knowing it was designed for them. I still get a thrill out of the ‘wow’ factor. We have the opportunity to deal with people from all over the world in every type of business. I can't wait to see what the next 25 years bring.”