In today’s environment, with the scrutiny on spending and the perception of meetings, we must showcase the value and effectiveness of the meetings we produce,” says Angie Duncan, CMP, CMM, vice president of meeting operations for VMS, a meeting management agency based in Indianapolis. “It is up to us to deliver results.” To do that, VMS, which has many clients in the highly regulated pharmaceutical and biotech sectors, knew it had to formalize and standardize ...

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