WHAT'S MISSING FROM conventional pharma product launches is speed. So say Keith Schmidt, vice president, Advanced Therapeutic Communications, part of Thomson Healthcare, Knoxville, Tenn., and Tom Maguire, CMP, director, EventCom Technologies by Marriott, based in Rosemont, Ill. The two global companies have partnered to create LaunchStar, whose big selling point is its ability to get a compelling message about your product out to thousands of physicians in one night. Consider a ...

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