You have to deliver that “wow” at your events year after year—even with flat or reduced resources. Here are some ways to get more impact from your talent without spending an extra penny. Caveat: Negotiate these things before you sign the entertainment contract. There’s no incentive for anyone to agree on “extras” after you’ve signed. But before you sign, there’s a big incentive: They want to close the deal! Try these upgrades: 1. Meet ...

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