When Anne Dryden of Catholic Charities USA in Alexandria, Va., attended RCMA this past January in Tampa, she never dreamed that the conference would make her the winner of a Ford Mustang convertible. Dryden won the lease from the Detroit Metro Convention & Visitors Bureau as part of the CVB's new trade show marketing initiative. RCMA attendees tried their keys in a special car ignition to determine if they held a qualifying key. Ten lucky keys turned the ignition and qualified their ...

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