The buttons, bows, and banners may be on the way out, but convention and visitors bureaus say they intend to work smarter to provide services that matter to planners in this tight economy. Deborah Sexton, executive vice president of the Chicago CVB, says, “Yes, we've had some reduction in our overall budget, but we are not cutting sales and service.” She echoes other CVB reps when she says, “In fact, we are continuing to increase the services we offer, but we're doing it in a more ...

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