“More than meets the eye.” This clever promotional phrase is used by one of our associate members, the Irving, Texas, Convention and Visitors Bureau. The bureau speaks of more hotels, more venues, more value, and more service. Isn't doing and being “more” what quality meeting planning is all about? We surely all want our meetings to be more than average, more than good, even more than is expected. It is important to rise above where we are to new levels of value, service, and ...

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