Creative ideas to maximize your meeting dollars. At the 17th Annual New England Meetings Industry Conference and Exposition, held April 2 at the Hynes Convention Center in Boston, Janet Sperstad, CMP, Meeting Expectations/Sperstad & Company, and Dona J. Geracie, Hilton Milwaukee City Center, challenged attendees at two sessions to come up with ideas on how planners can maximize their meeting dollars in the areas of food and beverage, sleeping rooms, and meeting room rental. After much ...

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