Since hotels typically issue credits for cash deposits on canceled meetings, and companies often can't use those credits before they expire in six to eight months, why not provide a service for companies that want to liquidate the “assets” of their canceled meetings?

MyHotelBroker (www.myhotel finds companies that need to unload hotel credits and potential buyers who can use the credits before they expire. The deal takes place after the meeting dates have come and gone, and after liquidated damages have been paid. “The credit isn't transferred until there is a final contract that incorporates the credit between the hotel and the buyer,” says founder Jay Fortgang.