At the most fundamental level, return on investment, or ROI, starts with a good budget, one that takes into account the many nuances of the meeting, according to Bonnie Wallsh, chief solutions officer, Bonnie Wallsh Associates, Charlotte, N.C. First, planners should know the objective of the meeting. “I look at this as the foundation of the building,” says Wallsh. Knowing what the organization and the participants want from the meeting helps to determine the destination, the program, and ...

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