“Meetings will be designed in a looser, less structured manner so that participants can play a greater role in determining the design, structure, and focus of each gathering.”
“It's important to bear in mind that most of today's Web-based training programs are not very exciting. Actually, they are boring.”
Yes, there are countless ways that people can bypass face-to-face meetings. We are all familiar with them: Web-based meetings, instant messaging, chat rooms, videoconferencing, and other related tools continue to grow in popularity. But no technology can serve as a substitute for the networking, camaraderie, and interaction that take place at group gatherings.
The important question is not whether people will participate in meetings, but what changes will take place in how participants evaluate the types of meetings that they do attend.
Since Internet users have quick, ready access to information and contacts, there will be a tendency to attend more local and regional meetings and fewer national and international meetings. Why travel long distances when you are a mouse click away from many of the resources you need?
Many organizations will continue to constrain the growth in their travel budgets, both to reduce expenditures and in reaction to their belief that many forms of communication can take place online successfully.
Web-based training programs will improve in quality this year, which will motivate many organizations to have their people take introductory courses online and more advanced classes in a face-to-face setting.
The hallmarks of meetings in the Internet age are collaboration, interaction, and participation. It will become very difficult to create meetings of any type that do not completely engage participants in the proceedings.
Just consider how the Internet is used today. E-mail is the most popular application, and a range of community tools, including product review sites, opinion surveys, and discussion lists, allow all users to share their thoughts and reactions. Even more important, consider online presentation tools. With just about any of these slide-show applications, any meeting participant can take over the controls at any time and lead the meeting.
As a result, it is difficult for people to have incredible freedom online and then enter a meeting room and become passive robots shackled to a chair.
To respond to this changing mind-set, meetings will be designed in a looser, less structured manner so that participants can play a greater role in determining the design, structure, and focus of each gathering.
The cost of renting computers and establishing high-speed Internet connections on-site will go down.
Renting lots of computers, loading them with software, and ordering T1 or faster connections can be an expensive proposition. Plus, there are glaring incongruities. You can get T1 access in a hotel guest room for $10 a day and then pay $500 for the same Internet access in a meeting room.
The good news is that, starting next year, a number of helpful developments will take place. First, dedicated Internet appliances will make it a snap either to purchase inexpensive, stripped-down computers for delivering on-site Internet access, or these same machines will be available to rent at a low cost. In addition, more attendees than ever will be sporting super-lightweight notebooks, so you won't have to provide any type of computer equipment for them. As many users start taking advantage of faster wireless Internet access, you won't have to provide as many network connections to the Web.
Next, the growth in broadband wireless Internet connectivity options will lead hotels to charge less for their high-speed Internet access. Venues will face more competition.
Bluetooth is an emerging standard for the wireless exchange of data among different types of devices that are within close proximity. By many estimates, Bluetooth-enabled gadgets will become popular next year. For example, you will be able to print a document stored in your personal digital assistant (PDA) on a nearby printer without having to use cables.
The broad acceptance of Bluetooth is important to the meeting industry. Participants at events are very mobile and interact with a range of people during educational programs, networking sessions, and on the trade show floor.
Attendees have an extensive need to share information with others via a range of devices such as cellphones, PDAs, computers, projectors, printers, lead-retrieval systems, and other tools.
As more vendors add Bluetooth connectivity options to different types of devices, it will become significantly easier for all attendees to share information more easily. Here is an example: You are sitting in a seminar. You have a PowerPoint presentation stored on your PDA. With the proper Bluetooth-enabled devices, you will be able to transmit each slide via a wireless connection to the data projector and instantly display the images for all to see.
Meetings will continue the transformation from discrete, isolated events into communication platforms and hubs that reach out to a larger, global audience.
For instance, an increasing number of meetings today connect an on-site network with an organization's network. Videoconferencing is a popular tool for linking two or more locations. And remote participants in educational programs now can have access to and control slide presentations, charts, and other data.
The advent of high-speed Internet access coupled with viable immersive three-dimensional technologies will accelerate these trends. Once it is possible for more people to experience 3-D worlds and highly realistic renderings in cyberspace, a greater effort will be made to involve remote participants in different types of meetings.
For example, imagine a press conference at which a hotelier announces the opening of a new property. Remote meeting planners will be able to enter an immersive environment and tour the facility without leaving their desks.
On another front, exhibitors participating in trade shows will expand their focus from marketing only to an on-site crowd to directing their time and energy to a remote audience. By using webcasting and high-quality collaboration offerings, vendors will interact in real time with remote viewers from their on-site booths and offices.
One result of the bust in some Internet stocks is that we will see a decline in the number of Internet-only events.
Over the past two years, there have been so many new Internet-focused educational programs, conferences, and shows that there had to be a shake-up. This will benefit established producers of events in the nonprofit world. Increasingly, events will incorporate Internet training and offerings within their programs. This makes sense, because the Internet is a tool that helps people work more effectively in different jobs and in different organizations.
As the newness of the Internet wears off, people will focus on solutions rather than on the excitement of new technology introductions.
Your options for selecting venues for upcoming meetings are about to become more diversified.
As a rule, you have to stick with modern hotels that have the infrastructure to support your meeting requirements. Among your critical needs are bound to be voice and data networks.
But with the introduction of broadband wireless connectivity options, everything is about to change. Consider how your choices expand if everybody attending your meeting has a lightweight notebook computer with a reliable, wireless high-speed Internet connection.
All of a sudden, you don't need the communications infrastructure offered by most hotels. You can host your meeting in an ancient cathedral, at a historic monastery, on a cruise ship, or anywhere else you feel like meeting.
In my wavering prediction in the introduction, I said that many organizations would encourage their people to take introductory education courses online. This trend will accelerate.
It's important to bear in mind that most of today's Web-based training programs are not very exciting. Actually, they are boring. So it does not help to compare today's sub-par programs to on-site educational programs. It is better to assume that online training programs will improve dramatically in quality, sophistication, and scope.
Then, considering these improvements, you have to figure out what effect these courses will have on your face-to-face gatherings.
For starters, Internet-based programs will lead people to take programs online instead of in person.
In addition, the wide availability of online courses will change the expectations of attendees participating in your face-to-face programs. Most importantly, attendees who participate in your on-site programs will want more control over the learning process. They will want more case studies and simulations, and they will want extensive time to interact with others.
If you add up these predictions and trends, you will probably conclude that if you market, plan, and produce group events, you will want to expand the definition of what you do for a living.
In many cases, it is simply too confining to limit yourself to being in the role of facilitating face-to-face meetings. The real opportunity is to be in the role of selecting the right communications medium or combination of mediums that best helps your colleagues achieve their objectives.
For example, you may help your organization launch a software program by designing a series of monthly Web-based seminar programs that are promoted around an annual conference.
Or you may design an integrated religious educational offering that incorporates in-person programs and self-paced educational courses as well as audiotapes and videotapes.
Meetings are not going away; people can pursue many avenues to seek education and networking opportunities. Your best approach is to position yourself as an expert in the optimal selection of delivery mediums.
©1996-2001 Doug Fox Communications. Reprinted with permission from EventWeb Newsletter. Doug Fox, publisher and editor of the EventWeb Newsletter, writes and speaks about the Internet for the meeting industry. You can contact Doug at (804) 364-1212, at dougfox@eventweb.com, or subscribe to his newsletter at www.eventweb.com.