One fundamental of marketing is that you must know your audience. So if you are planning a youth event, you need to understand the kids. Kathy Needham, owner of Needham Marketing in Grand Rapids, Mich., is an expert at reaching youth. Among her accomplishments are the development and launch of the Zonderkidz brand for Zondervan; development of the tween brands Faithgirlz and 2:52 Soul Gear for Zondervan; negotiation of licensing agreements involving “Veggie Tales” books and “The Chronicles ...

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