Web 2.0, social media, blogs, wikis … you can see people’s eyes start to glaze over when social media evangelists get on the stump and start spouting off about how the participatory Web is transforming human interaction. If you’re not doing it, it can sound just like so much new millennium babble. Who has time to deal with all that stuff? Second Life? “Oh please, I can hardly handle my first one,” is what most social Web types hear when trying to coax a newbie into that interactive online ...

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