Would you agree to book a hotel for a meeting without being sure of which property you’re booking? A new booking engine for short-term meetings is betting you will. Zentila launches July 23, the brainchild of Mike Mason, former senior vice president of sales for Gaylord Hotels. The system has a pleasant—even fun—drag-and-drop interface that planners use to build their RFPs, with a “veiled offer” twist that Mason believes is exactly what the industry needs to get planners extremely quick RFP ...

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